Maybe what I like most about the new meme culture is that the people creating it are generally unknown, unorganised, uncoordinated low status outsiders. The most resonant memes are probably unleashed on the world by people who don't see sunlight often.
Yet they are to a considerable extent driving the narratives and culture that are put out by major personalities like Paul Joseph Watson and Jack Posobiec.
Conversely the way the left's culture comes about looks more like this:
As mentioned
here, most of the major culture creators were outsiders, e.g. Jesus and Buddha. Their message gets adopted and enforced by someone who had the power to, a true alpha. The result is a society that has room for everyone in between the alpha and omega. They can live in the same space and share a culture they both get something from.
But then you look at the left you have the cultural dictates of a small number of jealous gammas from academia, the media and government which are for a mix of the have nots and the guilty haves. Their game is waning as their own rules are increasingly used to destroy their current order and they have no means to defend themselves from it.
Which leads to the second point - the memes of the counter-culture are steeped in religion. The meme has been around for some time in the form of political cartoons. But under the guise of the mainstream media, the political cartoon was relegated to the back pages due to their utter sterility. Now the people have seized the memes of production, memes are on the front page, as they tap into the collective unconscious and facets of deep evolution.
Memes like Pepe, AIDS Skrillex, the NPC, Wojak. These go super viral (the culture) as they communicate to our deeper, non-verbal selves - the same levels of ourselves that are inherently afraid of snakes, spiders and clowns. These are things we all share, which is why they are so resonate. Due to the depth of their nature, we also have little understanding of them and struggle to verablise the conceptions, hence the feeling of potent memes as religious.
I saw the NPC meme popping up heavily a few days ago and instantly understood what the memes meant without need for it to be described. At the deepest level, it perfectly encapsulates the androgynous, empty conformity and nihilism of the new left. It's reminiscent of the Grey alien, which may just be a collective nightmare creature like the succubus.
The grey alien is portrayed as having the same traits as the NPC: a hive of emotionless beings acting as one.
And this is why the left is so upset about the NPC meme. Send a leftists a message saying, "Libtard" and their anger level is 1X. You've sent something into their newer, software level on the brain. At this level it's easier for them to start formulating reasoning to counteract it, "Hitler!", "Not my president!", but a potent NPC meme goes right into the ancient, hardware part of their brain, butt-hurt central. Major malfunction. No cognitive response. Anger 10X.
The last point comes back to the first. There has been a cultural correctness at all times throughout history, which has been opposed top down. The left has taken control of it for the first time fairly recently. The channels that the left is using to control culture are all top-down hierarchies. Meanwhile the counter-culture, which is to a considerable extent created by at best a username is highly diffused and unorganised. The culture war is the guerrilla infowar. And those that are names like Jones, Roosh, Molyneux etc. have and increasingly are operating via more distributed channels. So the points at which the counter-culture could be stopped are ever-more diffuse; and I think by 2030 it will be as unstoppable as P2P filesharing.
When the left does try and pick up the pace in the meme war, they only succeed in becoming the meme, resorting to writing playbooks on how to meme and selling them for money with the biggest company in the world:
How daring. How provocative.
You can't be to dominant top-down culture and the edgy resistance at the same time.