http://www.missrepresentation.org/not-buying-it/
Three things come to mind:
1. How is paying hot girls good money to star in ads sexist?
You're assuming logic went into their thinking. In the old days, Ben Franklin and company considered women's points of view a form of hysteria. We are not smarter or more "enlightened" than these men. It's not any more sexist than the women wanting to be sexy to begin with. More on that later.
2. In the case of the GoDaddy ad, how is insinuating that attractive women can make a company more successful sexist?
You're assuming rationality went into their thinking. It's sexist when they say it is and that's that! Got it? Had GoDaddy said the opposite thing, they'd find sexism in that, too. They need to be eternally outraged to keep that grant money coming in (that is, in fact, what funds MissRepresentation).
3.
Why no mention of ads where men are portrayed as henpecked betas or slobs?
You're assuming they look at the world from a larger perspective that takes other people into account, not a totally self-centered one (
Me! Me! Me!) like a 2-year-old does. There are no others in the feminist world, only womyn. What's worse is that they don't see the cognitive dissonance in their conception of womyn as stronger and smarter than men, yet always victimized by men. They also claim women are stereotyped by "society," even though women themselves create over half the society.
There was a reason Ben Franklin and the gang didn't take women seriously enough to let women vote. That link you posted represents an example. Sadly, lesser men thought they knew better than ol' Ben. They didn't. Now we have to pay the price with things like MissRepresentation, which is so irrationally written and ill-conceived, I can't even comment.
OK, I'll make one comment: It's not men who spend billions a year on beauty products trying to look sexy. It's not men who buy the beauty mags with hot women on the covers. The fact that they never considered that when putting together MissRepresentation shows the cloistered, intellectually-challenged perspective from which they operate. In essence, the very people who are paid by universities to analyze the sexes seem to have no concept of what makes the sexes tick.
Ben Franklin, you have our apologies. And thanks for those letters why older women are good for sex and sex only. You were truly a man among men. It's all about the Benjamins, people. All about the Benjamins.