I've been a few times. It's an incredible experience. I have never felt more present in my entire life. There's a sense of immediacy (that's one of the ten principles) that is unrivaled anywhere else on Earth.There's no "Oh let's meet up later" because everyone knows something will come up and you'll be distracted by a different shiny object/person. If you make a new friend you have an instant adventure buddy. You go and play and romp around like there's no tomorrow. It's one of the few times/places in my life where I don't feel like I need to be concerned with: career/technology/pursuing girls. When I'm there I feel absolutely overwhelmed and very sated. Every year I go I make incredible friends (that I see outside of burning man) and sometimes have really special romantic experiences. I'm now dating an actress who's just the bomb.
Long story short: Go for the art, the music, the dancing, the desert, the friendship, the late night conversations, the hugs, the camaraderie, the connection, the drugs, the adventure, etc, etc. If you want to focus on getting laid you'll certainly succeed. But you could also gain much much more out of the experience if you interact with people without preconceived intentions.
Here is one of the best photo series I've seen:
http://www.theatlantic.com/infocus/2013/...13/100584/
Now, about these ten principles. They create a framework that long time burners live by; this creates the culture people experience there. There are lots of side effects of these principles, and it's hard to "get it" unless you actually go.
Radical Inclusion
Anyone may be a part of Burning Man. We welcome and respect the stranger. No prerequisites exist for participation in our community.
Gifting
Burning Man is devoted to acts of gift giving. The value of a gift is unconditional. Gifting does not contemplate a return or an exchange for something of equal value.
Decommodification
In order to preserve the spirit of gifting, our community seeks to create social environments that are unmediated by commercial sponsorships, transactions, or advertising. We stand ready to protect our culture from such exploitation. We resist the substitution of consumption for participatory experience.
Radical Self-reliance
Burning Man encourages the individual to discover, exercise and rely on his or her inner resources.
Radical Self-expression
Radical self-expression arises from the unique gifts of the individual. No one other than the individual or a collaborating group can determine its content. It is offered as a gift to others. In this spirit, the giver should respect the rights and liberties of the recipient.
Communal Effort
Our community values creative cooperation and collaboration. We strive to produce, promote and protect social networks, public spaces, works of art, and methods of communication that support such interaction.
Civic Responsibility
We value civil society. Community members who organize events should assume responsibility for public welfare and endeavor to communicate civic responsibilities to participants. They must also assume responsibility for conducting events in accordance with local, state and federal laws.
Leaving No Trace
Our community respects the environment. We are committed to leaving no physical trace of our activities wherever we gather. We clean up after ourselves and endeavor, whenever possible, to leave such places in a better state than when we found them.
Participation
Our community is committed to a radically participatory ethic. We believe that transformative change, whether in the individual or in society, can occur only through the medium of deeply personal participation. We achieve being through doing. Everyone is invited to work. Everyone is invited to play. We make the world real through actions that open the heart.
Immediacy
Immediate experience is, in many ways, the most important touchstone of value in our culture. We seek to overcome barriers that stand between us and a recognition of our inner selves, the reality of those around us, participation in society, and contact with a natural world exceeding human powers. No idea can substitute for this experience.