My father owns a business. He has been working on it hard for over 10 years. He sells his own hand-made products (fine jewellery) in a shop where he rents space. Luckily sales have been getting better since he started selling it there, as for the past couple of years it has been a great struggle.
A couple of years back he launched a website to sell his products, putting a lot of money into it. He got it designed, of course had google adwords and keyword optimisation etc. Despite this, physical sales for the past 7 years have probably accounted for about 95%, despite putting so much effort and money in to this website.
I have been helping him with this business whenever required since the beginning. He told me that if I made a website for him and helped him with it I would get paid. Online sales pose many more advantages - no cost of a physical shop, location independence and a global reach so I think that getting online sales would be ideal.
The website is practically a failure in terms of bringing in clients despite good products and a good design. Most of the clients are made through friends, connections and visitors to the physical shop. My dad does not know too much about online marketing and this is where I could step in as a young, tech savvy guy.
My question is how can you make a website which can attract clients from all over the world and in general get more sales online? What are the keys I need to know when it comes to attracting an audience to a website?
Any advice would be appreciated. It's a shame that the website did not work out but maybe if I learn a few things I could re launch it, market it much more and attract more clients, that would be my aim but it would be good to hear from experts, I am pretty sure that many dudes here own an online e-commerce business who I could learn from.
A couple of years back he launched a website to sell his products, putting a lot of money into it. He got it designed, of course had google adwords and keyword optimisation etc. Despite this, physical sales for the past 7 years have probably accounted for about 95%, despite putting so much effort and money in to this website.
I have been helping him with this business whenever required since the beginning. He told me that if I made a website for him and helped him with it I would get paid. Online sales pose many more advantages - no cost of a physical shop, location independence and a global reach so I think that getting online sales would be ideal.
The website is practically a failure in terms of bringing in clients despite good products and a good design. Most of the clients are made through friends, connections and visitors to the physical shop. My dad does not know too much about online marketing and this is where I could step in as a young, tech savvy guy.
My question is how can you make a website which can attract clients from all over the world and in general get more sales online? What are the keys I need to know when it comes to attracting an audience to a website?
Any advice would be appreciated. It's a shame that the website did not work out but maybe if I learn a few things I could re launch it, market it much more and attract more clients, that would be my aim but it would be good to hear from experts, I am pretty sure that many dudes here own an online e-commerce business who I could learn from.