Quote: (06-04-2016 02:43 PM)RichieP Wrote:
That is an awesome strategy. I'm wondering about product creation. Are there any basic decent resources out there for that model you mentioned, e.g:
Traffic -->lead capture --> email sequence --> sales page
Besides copywriting books, I really couldn't tell you about resources.
It really isn't that difficult. You don't have to have it perfect to be making sales.
Drive some facebook traffic to a landing page with a video saying pretty much the same thing as your facebook ad.
Here is your problem, there are 4 ways to fix that problem, sign up to the right and then you will be shown a video showing how to fix your problem.
They sign up and then you show them the video that shows them the 4 ways to fix that problem. At the end of the video, you simply tell them most people also have problems in such and such and if they are interested, check out the link below. That link goes to the sales page.
You already helped them fix one problem and now they will be more inclined to think you will be able to help them with some of the other issues.
The email sequence can be reworded from the sales page. It's really that simple. Most people gloss over this stuff so when you hit them up with the same information, worded differently, it's like they see it for the first time.
Part of your market research should be looking at the people who are leading the market. Click on their ads, sign up for their landing pages (if they have any), read their emails, check out their sales pages. I sometimes purchase their products to see what other products they will try to upsell me on.
Keep folders of all of the sales pages, landing pages, emails... Really, they have done all the research and probably tested a ton. All the benefits and doubts are listed right there for you to copy.
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I have an idea for a simple health info product I'd like to test. Addresses a burning problem that people will throw money at to fix. A couple of sites about but no slick products that I can see. Would like to start cheaply, test quickly, and grow if results are good.
I'd be a little weary about doing a product if there wasn't anything else out there. To me that screams not enough people or not enough paying people.
If this problem is part of a bigger market where they have more problems, then I would use this as a landing page problem to get them to sign up as I talked about above.
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Any good resources on best practices here? What common pitfalls or mistakes should I try to avoid?
Thanks!
This is really something that needs to be done and tested. Only through testing will you get any real truth. Even when you think you know, chances are you don't until you tested.