Quote: (02-22-2014 09:38 AM)Vaun Wrote:
from what I've read the OKC acquisition was by Match, under the IAC umbrella, and Tinder is not associated with the two, but still under IAC.
There not directly linked (like using the same user account for all three, similar how you need separate accounts for Facebook and Instagram). Smart strategy, ease people into online dating with Tinder, they move into OKC's freemium model and then proceed into match.com's subscription once they are older. Trifecta.
"As detailed in an August Bloomberg Businessweek story, Tinder fashions itself as a startup, but it’s actually part of IAC/InterActiveCorp’s (IACI) dating division, called the Match Group. IAC plans to turn the Match Group into a separate business that may ultimately be spun off as a public company, and IAC regards Tinder as a kind of gateway drug to get smartphone-toting millennials hooked on digital dating, which they’ll eventually pay for."
http://www.businessweek.com/articles/201...for-months