I recently came upon two subtly pro-man commercials - I found them funny and clever, and a nice respite from the misandry endemic in advertising. While I despise advertising in general, I have to wonder if these ads are indicative of changing attitudes.
Samsung Galaxy Note 2:
Summary: Woman pretends to work while the man does the real work. The woman is fat, frumpy and ugly. The woman takes credit for his work, but the male boss favors the man anyway. Although I think the woman is from some TV show or movie with a similar character, so the representation isn't 'pure.'
Toyota GT-86
Summary: Men ignore the wishes of their mothers and wives, and rediscover their passion, feeling a renewed sense of freedom and vitality. Women will not hesitate to grab the nearest Louisville Slugger and bash your face dreams in.
If you have any other good ones, especially if they are recent, post them up.
I did some research, and discovered that the Toyota Spot was made by Happiness Brussels. I didn't determine who exactly is making the Samsung spots.
I also liked a couple other Samsung spots - one features a father leaving his cute little daughters and wife for a business trip, and the wife sends him a video of the kids, plus an additional tape of her own... And for once, the father doesn't look like a pussy; he is framed as the anchor of his family. While it's not clear, the mother could be a housewife. The advertisers could have used this ad to shove feminism down your throat, say by making the *mother* go on the trip, leaving the father home and emasculating him, but they thankfully chose not to.
The other ad features a guy screwing up on a date and then the girl saves the day, and the date resumes its promising course. Sounds like another 'man as doofus' ad, but the girl doesn't have that trademark snarky triumphalism, and it's just lighthearted fun. She seems genuinely happy to be with him, instead of feeling too good for him, a la every American sitcom. He also doesn't look like a pussy (and a little like a paler, less hirsute Roosh if you squint hard enough - maybe that's why she's so happy?)
Samsung Galaxy Note 2:
Summary: Woman pretends to work while the man does the real work. The woman is fat, frumpy and ugly. The woman takes credit for his work, but the male boss favors the man anyway. Although I think the woman is from some TV show or movie with a similar character, so the representation isn't 'pure.'
Toyota GT-86
Summary: Men ignore the wishes of their mothers and wives, and rediscover their passion, feeling a renewed sense of freedom and vitality. Women will not hesitate to grab the nearest Louisville Slugger and bash your face dreams in.
If you have any other good ones, especially if they are recent, post them up.
I did some research, and discovered that the Toyota Spot was made by Happiness Brussels. I didn't determine who exactly is making the Samsung spots.
I also liked a couple other Samsung spots - one features a father leaving his cute little daughters and wife for a business trip, and the wife sends him a video of the kids, plus an additional tape of her own... And for once, the father doesn't look like a pussy; he is framed as the anchor of his family. While it's not clear, the mother could be a housewife. The advertisers could have used this ad to shove feminism down your throat, say by making the *mother* go on the trip, leaving the father home and emasculating him, but they thankfully chose not to.
The other ad features a guy screwing up on a date and then the girl saves the day, and the date resumes its promising course. Sounds like another 'man as doofus' ad, but the girl doesn't have that trademark snarky triumphalism, and it's just lighthearted fun. She seems genuinely happy to be with him, instead of feeling too good for him, a la every American sitcom. He also doesn't look like a pussy (and a little like a paler, less hirsute Roosh if you squint hard enough - maybe that's why she's so happy?)