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Business idea: nootropic energy drink
#26

Business idea: nootropic energy drink

There are some herbs you could throw into your mix that are a real pick me up. Put some Suma, ginseng, rhodiola, and Coq10 in there for an energy drink that is the real deal. It would look like a muddy brown mixture and many would find the taste unpalatable, but you might find a market.

Thanks for the tip about piracetam and choline.
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#27

Business idea: nootropic energy drink

Quote: (06-18-2012 07:20 PM)MikeCF Wrote:  

The best nootropics take about weeks of consistent use to notice a difference. (I use piracetam, which needs a solid 14 days to do anything.)

People who buy an energy drink want a quick rush - i.e., 200mg of caffeine and some B vitamins.

Even if you made the best nootropic drink, if it didn't give that rush, it'd fail.

Exactly. Those who really need an effect will go to the scource directly, i.e. buy piracetam, ritalin etc. instead of buying expensive drinks which will contain low concentrations anyway.

I don't see a market for this and I'm sure that many other people have thought about nootropic drinks and have skipped the idea due to medical and legal difficulties.

Besides, in the medical field, there is not much enthusiasm about nootropics anyway. I have tried a few and was not really convinced of its effectiveness.

Imho there's no alternative to sleep and perhaps meditation if you want to improve focus and mental clarity in the long run. But you can't sell that,lol.
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#28

Business idea: nootropic energy drink

Quote: (06-20-2012 04:38 PM)sheesh Wrote:  

Quote: (06-18-2012 07:20 PM)MikeCF Wrote:  

The best nootropics take about weeks of consistent use to notice a difference. (I use piracetam, which needs a solid 14 days to do anything.)

People who buy an energy drink want a quick rush - i.e., 200mg of caffeine and some B vitamins.

Even if you made the best nootropic drink, if it didn't give that rush, it'd fail.

Exactly. Those who really need an effect will go to the scource directly, i.e. buy piracetam, ritalin etc. instead of buying expensive drinks which will contain low concentrations anyway.

I don't see a market for this and I'm sure that many other people have thought about nootropic drinks and have skipped the idea due to medical and legal difficulties.

Besides, in the medical field, there is not much enthusiasm about nootropics anyway. I have tried a few and was not really convinced of its effectiveness.

Imho there's no alternative to sleep and perhaps meditation if you want to improve focus and mental clarity in the long run. But you can't sell that,lol.

If you are charismatic and enjoy the role of leader you can make many fortunes selling meditation. And get your dick sucked by groupies in the process.
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#29

Business idea: nootropic energy drink

Quote: (06-18-2012 11:02 AM)trey Wrote:  

Hey guys,

Thinking about doing a test run of a functional beverage idea I had: a ready-to-drink product with the aim of boosting focus/concentration ability in addition to a caffeine kick, using a combo of additional 'nootropic' ingredients e.g. (cito)choline, piracetam, N-acetyl-cysteine, etc. Caffeine content would be similar to a Red Bull.

The marketing/branding would differentiate the product from the current energy drink brands by selling the focus/cognitive gains from the special ingredients (as well as perhaps the general brain healthiness effects). It would be marketed initially to students (better for cramming than Red Bull) and suit-wearing careers (finance, consulting, etc) in big-city markets (currently London, although NYC ideal as well for a launch).

Based on what I've seen in researching the existing competition, I think the functional beverage market is moving toward more specific functions in the short-medium term, e.g. brain health, aphrodisiacs, hangover relief, coconut water, coffee with added aminos to mitigate caffeine jitters, etc.

If you saw something like this on the shelf next to the Red Bulls, would you give it a shot?

All feedback welcome. Thanks guys.

I don't think the -racetams are approved for human consumption in the USA. I'm not sure if they're classified as a drug however. You might have some difficulty if you try to use them in your formula; definately requires research if you're planning on using them.

You have an additional hurdle to conquer even if they are legel.

Every single -racetam I've used takes like fermented donkey rectum. Nothing seems to hide the taste- sweet, bitter, acidic, basic- dosen't matter; fermented donkey rectum. You need to find a way to hide the taste.
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#30

Business idea: nootropic energy drink

Quote: (06-18-2012 11:02 AM)trey Wrote:  

Hey guys,

Thinking about doing a test run of a functional beverage idea I had: a ready-to-drink product with the aim of boosting focus/concentration ability in addition to a caffeine kick, using a combo of additional 'nootropic' ingredients e.g. (cito)choline, piracetam, N-acetyl-cysteine, etc. Caffeine content would be similar to a Red Bull.

The marketing/branding would differentiate the product from the current energy drink brands by selling the focus/cognitive gains from the special ingredients (as well as perhaps the general brain healthiness effects). It would be marketed initially to students (better for cramming than Red Bull) and suit-wearing careers (finance, consulting, etc) in big-city markets (currently London, although NYC ideal as well for a launch).

Based on what I've seen in researching the existing competition, I think the functional beverage market is moving toward more specific functions in the short-medium term, e.g. brain health, aphrodisiacs, hangover relief, coconut water, coffee with added aminos to mitigate caffeine jitters, etc.

If you saw something like this on the shelf next to the Red Bulls, would you give it a shot?

All feedback welcome. Thanks guys.

Every get this rolling?
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#31

Business idea: nootropic energy drink

I like the idea, but bear in mind the FDA will breathe down your throat.

It's only a matter of time before Red Bull/Monster/Rock Star drinks are regulated out of existence. Energy/alcoholic drinks (Four Loko) already have been.
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#32

Business idea: nootropic energy drink

There NeuroSonic, which is pretty gross, and Brain Juice, which lacks direction with regard to marketing efforts but works quite well.
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#33

Business idea: nootropic energy drink

I "discovered" this idea this morning. I searched Google to see if something like this existed and of course there were already products. This thread was even on the first page of Google! Lol

That said, there seem to only be a few of these nootropic drinks out there and they're not accessible to the masses. I still think there is the potential for an energy/cognitive enhancing drink out there. For example, kids who sit around all day doing nothing still drink energy drinks because they're well marketed; why not for this drink?

This is something I'd like to look into further. Feel free to PM me or just post here if you have any additional thoughts
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#34

Business idea: nootropic energy drink

I think someone tried this but the Gov't shut them down. Might want to double check.
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#35

Business idea: nootropic energy drink

In Japan some convenience stores have a whole fridge cabinet full of colourful little energy drink bottles. From what I can tell they all claim to be full of their own unique magic energy-giving herbs and vitamins etc.

Making an actual nootropic drink, in the era of 'government permission' would of course be illegal, since it would be 'medicine'. Given the price of modafinil, it'd probably be an expensive drink too.
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