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As Ellen Tejle, director of Bio Rio, an independent cinema in Stockholm which had adopted the certification, explains, "The entire 'Lord of the Rings' trilogy, all 'Star Wars' movies, 'The Social Network,' 'Pulp Fiction' and all but one of the 'Harry Potter' movies fail this test".
Feminist logic:
1. Name three of the most lucrative film-franchises ever made;
2. Name two critically-acclaimed, oscar-winning films that were also financially-successful;
3. Tell filmmakers 'Don't do what they did!'