There's a great bit in the first book by Tucker Max where he drops some truth on the girls out there who say they "deserve better" than the treatment they get from the "asshole" men in their lives. He says there is no such thing as *deserving* respect — if a girl is going to let a guy come over, fuck her in her ass, drink all her beer, and leave then that's what he's going to do. A beta orbiter is like one of these girls — he believes that by giving his time & attention to a girl and by doing things like helping a girl's friend move that she will somehow realize that he "deserves" her love & affection and thus want to give it to him. Tucker's girls and beta orbiters both need to realize that is not the way the world works. And, in both cases, the solution is simple but uncomfortable: if you *demand* respect, you either get respect or you don't associate with people who don't respect you.
"If you live among wolves you have to act like a wolf." - Nikita Khrushchev