Quote: (12-26-2018 11:25 AM)SpursFan741 Wrote:
Can anyone recommend a good personal teacher for Facebook adds ( via upwork/fiverr or someone on here who is an expert in Facebook adds who is willing to teach me, price is negotiable) ? I'm struggling with how to analyze my current facebook adds and know when to scale up. I'm losing a lot of money with it at the moment, so any help is welcome.
I would first watch some free YT videos before deciding to pay for any coaching. Also be careful as most gurus these days are full of shit and anyone offering to do the marketing for you is not worth it. Why? Because if I can market well, I will make myself money dropshipping. If I can market amazing, I will not market for someone dropshipping, I will market for companies that I have qualified as a good fit that will generate much higher returns. I have also never heard of a success story from people hiring marketers on upwork/fiverr but have heard countless stories of people losing money to marketers on those platforms. Fiverr/Upwork is good for logos, simple but time consuming technical/coding tasks, and boring data gathering.
One guru that I have found value in is Tristan Broughton's YT channel. This video about FB ads is slightly outdated and starts off very basic but can give good foundatation and he also has some recent videos that build up on the ideas learned in these intro videos:
https://www.youtube.com/watch?v=88oEVItEMDU
From my experience, the majority of the reasons that FB adverts fail:
- Not an impulse buy product: Some products are not impulse buys. The product may be good. The ad may be good. The engagement may be good. But no one is going to buy certain items from an unknown shop if they know they can find the same product elsewhere.
- Video is bad and does not show the benefits of the product (low CTR, low engagement). Some products, you can't find good pictures or videos and thus even if the product is an impulse buy that could be a winner, it's not worth testing.
- Bad Targeting: Targeting 3rd world countries pollutes your data. i.e. you could get good CTR, good ATC stats, good engagement and get zero sales because people from say India will click any advert, add to cart but never buy. Sometimes targeting 3rd world countries for cheap social proof can be useful but I have found it pointless (Wininng products get enough social proof from 1st world countries anyway).
- Not Testing different interests: Need to test multiple interests because FB algorithm is so random that sometimes two adverts that are exactly the same and target the same people can give you a ROAS of 4 and 2 for over a month. IIRC, Tristan's video gives a basic model for how to evaluate ads on whether to kill or continue with the advert. After you get some experience, you will modify to your own liking.
- Bad product page: A good popup can increase conversions, a bad popup will KILL conversions. Same with most other elements of a product page. The most important elements are high quality pictures and a good description that shows the benefits of the product. All other aspects need to be carefully evaluated if they help or punish your conversions. Many gurus will say use countdown timers, trust badges and all sorts of gimmics. Sometimes they work, but if used wrongly, they can completely cripple conversions.
The amount of people on FB groups that ask for help on their store and you click the link and get bombarded with 2 popups, an upsell and 2 countdown timers and you can't decide if you are in a store or experiencing an epiliptic fit.
If you pm me a screenshot of your ad stats, I can try and deduce the most likely reason for low conversions.