Whitehouse campaign to eliminate traditional roles through cultural indoctrination
11-07-2015, 04:42 PM
Summary: Disney, Mattel, Hasbro, Viacom, etc. have been given a script their female characters have to play by. Girls and women must now be portrayed in go-girl roles.
One more nail in the coffin...
http://entertainment.slashdot.org/story/...use-google
One more nail in the coffin...
http://entertainment.slashdot.org/story/...use-google
Quote:Quote:
Mattel came under fire last November over its portrayal of Computer Engineer Barbie as incompetent. But the toymaker is now drawing kudos for its new Imagine the Possibilities Barbie ad campaign (video), which shows little girls pretending to be professionals in real-life settings, including a college professor lecturing students about the brain. Ad Age, however, is cynical of the empowering spin on Barbie, which it says "comes across as a manipulative way to silence criticism." Interestingly, some of that criticism may have come from the White House.
WH Visitor Records show that Barbie's brainy makeover came after Mattel execs — Evelyn Mazzocco, Julia Pistor, Heather Lazarus — were summoned to the White House last April to meet with the White House Council on Women and Girls. A little Googling suggests other attendees at the sit-down included representatives of the nation's leading toy makers (Disney Consumer, Nickelodeon, Hasbro, American Girl), media giants (Disney Channels, Viacom, TIME, Scholastic, Univision, Participant Media, Cartoon Network, Netflix), retailers (Walmart, Target), educators, scientists, the U.S. Dept. of Education (including the Deputy Director of Michelle Obama's Reach Higher Initiative), philanthropists (Rockefeller, Harnisch Foundations) — and Google. Representing Google was CS Education in Media Program Manager Julie Ann Crommett, who has worked with Disney to shape programming to inspire girls to pursue CS in conjunction with the search giant's $50 million Made With Code initiative.