Quote: (10-26-2014 04:13 PM)Daddy Wrote:
Quote: (10-26-2014 10:13 AM)berserk Wrote:
If you have a lot of uniques but not necessarily commercial traffic, such as in your case political content, then you can just sell adspace directly. For example, your traffic won't be good for the average Adsense advertiser, but it could be very good for certain niche advertisers since your visitors might fit some key demographics. You can get traffic and demographic data from Google Analytics and put it onto an 'Advertise with Us' page on your blog. You could put up some empty banners saying 'Your ad here' and link it to that info page.
This kind of content in general probably won't make you rich, since a lot of advertisers won't go near it, but there are other ways to leverage it. Email lists and brand identity will help with what you decide later on. Publishing your own books such as Roosh is just one.
That's a good analysis. Some stats would be nice. For instance, do you think I could make 1500 a month with 160k page views a month? That's around a 5$ rpm I believe.
Another question is, how come ROK doesn't make that much money with its traffic. At over 4 millions pageviews, I can't believe nobody wants to advertise there. I saw David Deangelo advertise on Thought Catalog recently, selling his stuff on how to pick up women on a woman dominated website... these guys could be contacted and make better money with ROK.
I don't know what the goal is with ROK. It could easily make more money, all it would take is to rotate links to Bang and other writers products or pop in some dating site ads. Trying to rank for some keywords through the massive amount of links and then put some affiliate offers on it. Naturally this would lead to accusations of selling out of course.
If I was to do something with ROK to make more money I'd stuff some Amazon affiliate links in there when you do book reviews and articles on different kind of stuff. Like you might have an article on shaving with a straight razor or knife or wines and you could put a few keywords in the Title tag and then link with affiliate links where it fits. You could put a disclaimer on it too, but generally I don't think this is too commercial or intrusive, as long as you genuinely stand by the product. I don't like the popups and viral clickbait ads under the articles, but I do understand that these are more easily seen as outside ads where as the other model can be considered more misleading and commercial.
If you have 160K pageviews, that should bring you some decent money. The key is to not go with a broad cpm network with all kinds of untargeted traffic. You need to reach out to advertisers who would be interested. I personally don't have a problem with the odd affiliate link promoting a product. As I have written earlier, Bold & Determined does this and it hasn't stopped me or anyone else from reading. It is all about your genuine intent. Amazon partner program is good for this although low commission (3-8%) and cookie lifetime (24 hours), but the upside is that it is a very trusted brand and people link to Amazon all the time anyway. They also have a huge selection, so let's say you have a 'prepping' article, then you can link hunting knives, cannisters, tents. Or wine game in the tropics, then you can link to a small wine cooler (considered buying one myself).
You can of course put Adsense on
some of the pages which does not have very offensive content and just playing with numbers 160.000*0,02ctr*0,4dollars is $1300 a month, but considering that huge amount of traffic it is a very bad return for messing up the layout with ads. Of course you can get higher value clicks and higher click rate. You could also block family friendly advertisers from your site.
I'd consider ad space and make sure to track how many visitors you send to them, that will give you a better idea of what it is worth, considering that you can guesstimate the value of a click. The Bold and Determined method is probably my favorite, infrequent affiliate pushes, some Amazon links and a couple of your own products.