It's become more common for big names (in a variety of industries) to condense blog posts into a book manuscript and flesh out the holes to create a consolidated document.
What are your thoughts on this? Do you feel cheated when you buy such a book, or do you not read enough of their material online for it to make enough of a difference?
Do you buy the book version even if it's clear upfront you can get most of the material for free on their blog or website?
For me, the biggest issue I see is when the book is obviously a compilation of blog posts, as in the material reads like fluffy bite-sized chunks of content. The marketers who seem to be able to pull this off best are the ones that legitimately put their all into each blog article, making it as valuable as the chapter of any book.
It also seems best to plan this type of thing ahead of time rather than make it an afterthought.
Discuss.
What are your thoughts on this? Do you feel cheated when you buy such a book, or do you not read enough of their material online for it to make enough of a difference?
Do you buy the book version even if it's clear upfront you can get most of the material for free on their blog or website?
For me, the biggest issue I see is when the book is obviously a compilation of blog posts, as in the material reads like fluffy bite-sized chunks of content. The marketers who seem to be able to pull this off best are the ones that legitimately put their all into each blog article, making it as valuable as the chapter of any book.
It also seems best to plan this type of thing ahead of time rather than make it an afterthought.
Discuss.
Beyond All Seas
"The individual has always had to struggle to keep from being overwhelmed by the tribe.
To be your own man is a hard business. If you try it, you'll be lonely often, and sometimes
frightened. But no price is too high to pay for the privilege of owning yourself." - Kipling
"The individual has always had to struggle to keep from being overwhelmed by the tribe.
To be your own man is a hard business. If you try it, you'll be lonely often, and sometimes
frightened. But no price is too high to pay for the privilege of owning yourself." - Kipling