I'll go to bat for O'Reilly.
I don't think much of his politics, but even left-wing folks like me gotta acknowledge that his show is—99 percent of the time—a master class in social dominance.
Think about it: O'Reilly is the Yankees/Patriots/Lakers/Duke of cable news. The man's got the biggest pulpit, the most fans, and legions of haters.
Every left-leaning guest O'Reilly brings on his show despises him. They don't want to correct his misunderstandings, or poke holes in his argument, or help him see the light. They want to humiliate him. They want to use their moment in the spotlight to expose him for the ignorant buffoon they think he is.
On top of that, O'Reilly is a generalist debating wonks, crusaders, and true believers. Every time he goes into an interview, the person sitting across from him knows more about the topic than he does. They've spent their careers working on one little issue. They've spent the past three days doing nothing but prepare for their interview with Bill-O. O'Reilly might've spent 30 minutes prepping—after all, he's gotta get ready for his 10 other interviews.
Seems like everything's stacked against O'Reilly—but then how does he fare? Pretty damn well. He controls the frame. He keeps the debate general (guests will invariably know the details better than he does). He controls his emotions—for every O'Reilly blow up, there are 50 guest meltdowns. In the space of two minutes, he can shift from courteous to smug to condescending to impassioned, then back to courteous. His arguments are simple and plainly expressed. He doesn't hedge, waffle, or hesitate. He lets his guests worry over philosophy, contingencies, and ambiguities; meanwhile, O'Reilly sits there with this bemused smile, like to say--
As much as I disagree with him, at my most objective, I gotta figure O'Reilly comes out ahead in 80 percent of his contentious interviews. And even when doesn't win, he sure as hell acts like he did (there's a lesson in that). He is a fantastic at what he does—hence his ratings dominance—and I know for a fact that many journalists on the opposite end of the political spectrum admire his style, if not his content.
In essence, O'Reilly is a testament to how little
what you say matters, and how much
how you say it does. I'm surprised more guys on here aren't giving him his props for that.