I had a long week at work, the last few hours of which were spent with a millennial marketing chick go on ad nauseum in a husky, raspy creaky voice about how women showed to be decision makers for spending decisions in our latest market study. (It is very simple, in 21st century men are women and women are men. Sometimes it is that simple.)
So I turn on the TV to an ad for beenverified.com, a background check service. A parade of strong twenty-something American women explain why you should never date, without performing a background check on your date. Another, an evidently single, pregnant woman, how you should never have a stranger meet your family, without a background check. The background search they highlight, is of a man "Jonathan Doe".
The last case struck me. Men used to be protectors, of their women, of their families. Here men are what you need protection from. Soon men will need background checks to post on domestic dating sites, like they do now for international sites.
Not surprisingly, a little research shows, the company was founded by men, and is made up primarily of men who obviously understood their market and the opportunity.
It made me wonder, how can we put a headlight on this kind of misandry? I can't imagine an ad for a gold digger database would ever make it to TV in the U.S.
So I turn on the TV to an ad for beenverified.com, a background check service. A parade of strong twenty-something American women explain why you should never date, without performing a background check on your date. Another, an evidently single, pregnant woman, how you should never have a stranger meet your family, without a background check. The background search they highlight, is of a man "Jonathan Doe".
The last case struck me. Men used to be protectors, of their women, of their families. Here men are what you need protection from. Soon men will need background checks to post on domestic dating sites, like they do now for international sites.
Not surprisingly, a little research shows, the company was founded by men, and is made up primarily of men who obviously understood their market and the opportunity.
It made me wonder, how can we put a headlight on this kind of misandry? I can't imagine an ad for a gold digger database would ever make it to TV in the U.S.
"Equality may perhaps be a right, but no power on earth can ever turn it into a fact."
"Want him to be more of a man? Try being more of a woman!"
"It is easier to be a lover than a husband, for the same reason that it is more difficult to be witty every day, than to say bright things from time to time."
Balzac, Physiology of Marriage
