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Marketing
#1

Marketing

I want to become a financial consultant. I am in the middle of the application process to land on the job. While, I need to come up with the business plan or marketing strategy to sell the company that I could actually make the sell. I am wondering do you guys own your own business like that can share some of the marketing strategies that I can use, thank you so much.
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#2

Marketing

Quote: (03-01-2012 03:40 PM)TheJudoKa Wrote:  

I want to become a financial consultant. I am in the middle of the application process to land on the job. While, I need to come up with the business plan or marketing strategy to sell the company that I could actually make the sell. I am wondering do you guys own your own business like that can share some of the marketing strategies that I can use, thank you so much.


Trust me, dig through the archives, you will find these questions have been asked and answered. trust me on this.

Here is a video on marketing/sales:




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#3

Marketing

Quote: (03-01-2012 03:40 PM)TheJudoKa Wrote:  

I want to become a financial consultant. I am in the middle of the application process to land on the job. While, I need to come up with the business plan or marketing strategy to sell the company that I could actually make the sell. I am wondering do you guys own your own business like that can share some of the marketing strategies that I can use, thank you so much.

It is kind of difficult because owning a business and being a financial consultant are two really different things, with two different sets of buzzwords.

I'd suggest thinking about what it is the people you're pitching to actually want to hear. Don't think of it as you trying to interview for the job. Imagine you're the only guy that secretly knows what they want. Do your research on the company/companies you're pitching to, and if you can, the exact people on the panel. find out what makes them tick.

Is it security? High reward? The future?

There is no one way to win. There certainly isn't an easy way to win. You need to immerse yourself in the industry, the company and the service you're going to provide.

Other than that, the basics:

-Be confident, on time, know the stuff you have to know.
- You're doing them a favour. Don't even mention what they'll do for you until after the deal is sealed.
- Once you've made the pitch, be calm enough to stop talking. Let them fill the silence. If you don't stop yourself, you'll start to warble;

'And I can do this,'

'And I can do that..'

- Oh, and it helps to be the best dressed guy there. Not necessarily the most expensively dressed, but the most appropriately. Same thing for posture, grooming, etc. These are the real basics. Voice tone, blah blah. So on and so forth.
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#4

Marketing

Based on the fact that I have no idea what the specifics of your mock company are any advice I could give you will be limited and broad. So with that said, some advice I can give you based on my experience is that most effective retail marketing plans are based on how you position your specific companies product in comparison to your direct and indirect competitors.

The same can be true for Business-to-business marketing however in my experiences B2B is more based on providing a product that fulfills a companies needs. These needs can vary but most times they are based on either improving their internal operations of allowing them to fill their own customers orders.

This is a broad breakdown of what you should be looking into but like I said earlier
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