Quote: (03-13-2012 04:10 PM)Kitsune Wrote:
...Er. That is a bit about the truth of internet based business, but as a bit of a summary;
1) Keep away from Marketing other peoples stuff, make your own stuff and let other people be the internet marketers.
...
I am going to challenge you on this specific point. As a software developer, I used to hold this belief, which is ironic, since prior to this was also an internet marketer for other people's products. I advocated only marketing your own products, not just because you keep more of the profits, but because you have more control over your business.
I was a fairly successful affiliate marketer until the main affiliate program I was working with changed their terms resulting in a significant drop in my income. Because I did not control the product I was selling,
I did not control my business. I was merely their salesman. It took me six months to recover after switching to another affiliate program that was selling a similar product.
So given that experience, and given the fact that I now work full time as a developer and can create my own products, why would I challenge what you have said? My change of heart came from both listening to two separate entrepreneurs (one of whom has been a mentor to me) offer advice on how to use affiliate marketing as a learning/market research tool for a product that you may be developing yourself.
Essentially, you use someone else's product, that you market as an affiliate, to both learn more about what the market wants AND build up a mailing list and highly ranked sites to market YOUR PRODUCT when it is ready. You can also figure out if there is a viable market for your product BEFORE you invest time and money developing it.
Let me give you an example. Let's say you wanted to move to Colombia and start your own Colombian teens porn site. To actually get your site going, you would have to build the site, get a merchant account for processing credit cards (probably CCBill), then pay your models for about 10 scenes to be made before your site even goes live, so that a potential customer sees the value in joining.
You are going to keep spending money having new scenes produced every few weeks, so that the site looks like it is being regularly updated. Your total expenditure could EASILY be in the $10K-$20K range (and that is low) before you even know if your site will be successful.
Now, instead of just starting your site with no understanding of the market, lets say that you start out as an affiliate marketer for similar sites. By acting as an affiliate BEFORE starting your own site, you will be able to gain a MUCH BETTER understanding of how the market is for that niche. You will have at least some ideas of what kind of sales you can expect, and what your clients like. You will also have developed advertising vehicles that can be easily converted from marketing the affiliate product to your own product.
Most importantly, you will learn whether this is a viable market. You may discover that the teen market is too saturated and folks aren't looking for Latin teens specifically. You may also discover that a Latin MILF market may be a better choice. You may discover that the costs in time and effort for running this business just isn't worth the return on your investment.
Most importantly, you will learn all of these things
BEFORE you drop $10K-$20K and who knows how many hours developing the product. This doesn't just apply to porn, obviously. This could apply to information products, like books and courses, software, the list goes on and on.
Understanding your market and how to reach them is probably the SINGLE MOST IMPORTANT differentiation between successful businesses and failures.