Honestly, this might be the best advertising strategy for brands that don't cater to fatties. The process is simple and surprisingly cheap.
1. Create ads that get banned because they don't depict whales as sexy. Make it a limited ad buy, but somewhere will SJW's will notice
2. Ad gets banned because of feminist anger
3. News stories run the 'controversy' thus exposing the product to many more people who would have seen the ad
4. Normal chicks (or whatever the target audience is) associate the product with not being obese and want it
5. Profit
This was a major part of the media strategy for the 2016 Trump campaign, where Trump would use the media's obsessive coverage of his 'gaffes' to overcome well-funded but bland opponents who could buy more ads.
1. Create ads that get banned because they don't depict whales as sexy. Make it a limited ad buy, but somewhere will SJW's will notice
2. Ad gets banned because of feminist anger
3. News stories run the 'controversy' thus exposing the product to many more people who would have seen the ad
4. Normal chicks (or whatever the target audience is) associate the product with not being obese and want it
5. Profit
This was a major part of the media strategy for the 2016 Trump campaign, where Trump would use the media's obsessive coverage of his 'gaffes' to overcome well-funded but bland opponents who could buy more ads.