This is a good thing, a needed next step in the meme war. Redpill/bluepill became synonymous with MRAs and then white nationalists. Then Pepe. This meme is more evolved and backed by science and historical evidence (Yuri Bezmenov). Taking an important and far-reaching concept then boiling it down so that it can be represented verbally by an acronym and visually by a simple drawing is the stuff that'll win hearts and minds.
The NPC concept is also good because it's not inherently divisive along race, gender or political lines (at least not on the surface). So it'll be harder for the tribalists and SJWs to attack.
The NPC concept is also good because it's not inherently divisive along race, gender or political lines (at least not on the surface). So it'll be harder for the tribalists and SJWs to attack.