Eli Altman & co is considered one of the better naming experts in the world. He's really, really good. His dad pretty much created the business model. However, there are others out there.
However, branding is far more than a name. That's the verbal manifestation of the Marty Neumeier's definition of branding "the gut level reaction to a product, company, or service". Neumeier is considered one of the foremost experts on design, logo creation, and brand development. https://en.wikipedia.org/wiki/Marty_Neumeier . Recently read his book, 46 rules of Genius and its very good. I understand the Brand Gap is just as well done.
Chris Do of the futur on youtube, https://www.youtube.com/user/TheSkoolRocks, is another guy to consider.
However, branding isn't logo or tag lines. Its the core of your company boiled down to a digestable morsel that the consumer will gladly take or begrudgingly swallow. Nail that morsel and you'll naill the logo, tagline, and everything else.
Interested to hear where this goes!
However, branding is far more than a name. That's the verbal manifestation of the Marty Neumeier's definition of branding "the gut level reaction to a product, company, or service". Neumeier is considered one of the foremost experts on design, logo creation, and brand development. https://en.wikipedia.org/wiki/Marty_Neumeier . Recently read his book, 46 rules of Genius and its very good. I understand the Brand Gap is just as well done.
Chris Do of the futur on youtube, https://www.youtube.com/user/TheSkoolRocks, is another guy to consider.
However, branding isn't logo or tag lines. Its the core of your company boiled down to a digestable morsel that the consumer will gladly take or begrudgingly swallow. Nail that morsel and you'll naill the logo, tagline, and everything else.
Interested to hear where this goes!