A good overview of this is the book "Traction". The summary is:
-Pick 2-3 marketing channels
-Test each quickly and cheaply
-Ditch the ones that dont, test others
-When you find a promising one, focus on it 100% and squeeze everything out of it
A good place to start is: what are your competitors doing?
You can get stellar ROI from tapping an "underused" marketing channel, but usually the best place to start is just do what others are doing.
For online services, good basic channels are outreach (cold email, FB, LinkedIn) and ads (PPC).
For online products, ads and some kind of inbound funnel - content/SEO etc.
It's not difficult, but can take time and be tedious. Success will likely ultimately depend on your product-market fit and margins.
-Pick 2-3 marketing channels
-Test each quickly and cheaply
-Ditch the ones that dont, test others
-When you find a promising one, focus on it 100% and squeeze everything out of it
A good place to start is: what are your competitors doing?
You can get stellar ROI from tapping an "underused" marketing channel, but usually the best place to start is just do what others are doing.
For online services, good basic channels are outreach (cold email, FB, LinkedIn) and ads (PPC).
For online products, ads and some kind of inbound funnel - content/SEO etc.
It's not difficult, but can take time and be tedious. Success will likely ultimately depend on your product-market fit and margins.