"Ebooks" is just a packaging of information.
If you've been reading about selling ebooks, you're likely reading the wrong places. And even those internet marketing hucksters and their "sell an ebook" courses, will still tell you that the product isn't what matters, it's the problem-solution-marketing combo.
Ebook is information marketing.
That's a very common issue with most who want to earn "online monies" and who only learn online. They become focused on methods and goals and not nearly enough on skill.
Don't learn to sell an ebook, instead learn:
1. How to create a highly converting landing page (Conversion Rate Optimization)
2. Writing ad copy that sells, so you can get visitors to your landing page (Display Marketing and Search Engine Marketing)
3. Creating an information website and/or blog around your product (Webmaster/Content Manager)
4. Engaging customers and prospective customers on social media (Social Media Marketing)
5. Creating shareable and engaging content (Outreach Marketing)
The above are real job positions in real businesses and agencies.
Instead of learning "how to make and sell a $7 ebook", you would be much better served approaching it from the angle of trying to be the best at one of the above fields.
I would recommend interning or getting a student job at a digital agency. It really helps to see how real businesses break down the digital marketing process.
The real entrepreneurs, who Suits write about, that's another ballgame. For every 1 of those, there 100 who make a living being digital marketers. Many times the two overlap. Usually associates team up and create some kind of product and market the hell out of it with combined efforts. This can be everything from a fad product to creating video courses. If you're a marketing wiz, you can make almost everything work.
If you've been reading about selling ebooks, you're likely reading the wrong places. And even those internet marketing hucksters and their "sell an ebook" courses, will still tell you that the product isn't what matters, it's the problem-solution-marketing combo.
Ebook is information marketing.
That's a very common issue with most who want to earn "online monies" and who only learn online. They become focused on methods and goals and not nearly enough on skill.
Don't learn to sell an ebook, instead learn:
1. How to create a highly converting landing page (Conversion Rate Optimization)
2. Writing ad copy that sells, so you can get visitors to your landing page (Display Marketing and Search Engine Marketing)
3. Creating an information website and/or blog around your product (Webmaster/Content Manager)
4. Engaging customers and prospective customers on social media (Social Media Marketing)
5. Creating shareable and engaging content (Outreach Marketing)
The above are real job positions in real businesses and agencies.
Instead of learning "how to make and sell a $7 ebook", you would be much better served approaching it from the angle of trying to be the best at one of the above fields.
I would recommend interning or getting a student job at a digital agency. It really helps to see how real businesses break down the digital marketing process.
The real entrepreneurs, who Suits write about, that's another ballgame. For every 1 of those, there 100 who make a living being digital marketers. Many times the two overlap. Usually associates team up and create some kind of product and market the hell out of it with combined efforts. This can be everything from a fad product to creating video courses. If you're a marketing wiz, you can make almost everything work.