[bacon]

In my opinion, one of the best narratives that Fight Club takes on is how in contemporary American culture men's status, identity and happiness are derived through our consumer purchases and the importance of your job title/profession. This is also a foundation of the red pill mindset. Part of taking the red pill is about men realizing their identity does not come from what society and corporations deem it to be.

From the film:

Quote:

You're not your job. You're not how much money you have in the bank. You're not the car you drive. You're not the contents of your wallet. You're not your fucking khakis. You're the all-singing, all-dancing crap of the world.

Quote:

Do you know what a duvet is? It’s a blanket. Just a blanket. Now why do guys like you and me know what a duvet is? Is this essential to our survival, in the hunter-gatherer sense of the word? No. What are we then? We are consumers. We’re the byproducts of a lifestyle obsession.

Quote:

We’re consumers. We are the byproducts of a lifestyle obsession. Murder, crime, poverty—these things don’t concern me. What concerns me are celebrity magazines, television with 500 channels, some guy’s name on my underwear. Rogaine, Viagra, Olestra…fuck Martha Stewart. Martha’s polishing the brass on the Titanic. It’s all going down, man. So fuck off with your sofa units and strine green stripe patterns.

Quote:

The things you own end up owning you.

Quote:

Reject the basic assumptions of civilization, especially the importance of material possessions.