Adidas Too Busy Virtue-Signalling About SJW Issues To Notice One Of The Best Ads Ever
01-07-2017, 07:16 AM
http://www.9news.com.au/world/2017/01/06...he-company
The human resources, public relations, advertising, and general media divisions of multinationals are so incredibly bloated nowadays. And, to boot, they're staffed predominantly by women.
This guy submits his piece, which is clearly in the top 0.001% of commercials you will ever see by professionals, let alone film students, and it gets ignored in favor of earlier crap like this virtue-signalling:
"Adidas Encourages Star Athletes to Come Out"
"Adidas is paying schools to drop racist Native American mascots"
As an ROK writer, I keep abreast of all the mainstream media happenings, plus the zanier SJW bullshit. It is a testament to the inadequacies of these cucked corporations that their overpaid teams can't produce anything memorable, even when it's about bizarre support for kids who wanna be athletes and snip their genitalia to become girls.
Yes, this is just one proposal Adidas didn't bother responding to. But how fucked must the company be in terms of its politics to pass this over and opt for its normal pandering fare?
Quote:Quote:
A German film student whose inspiring but unofficial spec commercial which went ignored by shoe manufacturer Adidas has received wide acclaim after he posted the video online.
Eugen Merher’s film “Adidas – Break Free”, depicts an elderly former marathon runner, troubled by his monotony life in a retirement home, discovering an old pair of Adidas sneakers.
The finding reignites his love of running and he attempts to leave the home, only to be repeatedly obstructed by staff, before finally escaping.
Mr Merher told The Huffington Post he attempted to send the video to Adidas’ communication department, which failed to react, prompting him to post it online last month instead.
The 26-year-old’s video has since received more than half a million views and won the praise of numerous YouTube users.
“This film has so much beauty, honesty and humanity,” one user wrote.
“Had me choked up at the end, well done,” another said.
The human resources, public relations, advertising, and general media divisions of multinationals are so incredibly bloated nowadays. And, to boot, they're staffed predominantly by women.
This guy submits his piece, which is clearly in the top 0.001% of commercials you will ever see by professionals, let alone film students, and it gets ignored in favor of earlier crap like this virtue-signalling:
"Adidas Encourages Star Athletes to Come Out"
"Adidas is paying schools to drop racist Native American mascots"
As an ROK writer, I keep abreast of all the mainstream media happenings, plus the zanier SJW bullshit. It is a testament to the inadequacies of these cucked corporations that their overpaid teams can't produce anything memorable, even when it's about bizarre support for kids who wanna be athletes and snip their genitalia to become girls.
Yes, this is just one proposal Adidas didn't bother responding to. But how fucked must the company be in terms of its politics to pass this over and opt for its normal pandering fare?
Born Down Under, but I enjoy Slovakian Thunder: http://slovakia.travel/en/nove-zamky