[mikado]

Telegraph link

From the article

Those seeking a new moral panic to get their teeth into, ideally one involving women's bodies, were delighted this week by the emergence of the "A4 Waist Challenge".

First reported on by China's People's Daily, the "challenge" sees woman showing off how small their waists are by covering them up with a sheet of A4 paper - which has a width of just 21 centimeters - and then showing the pics off on social media.

The trend emerged on Weibo, the Chinese social network - and, while there's no evidence that it's taken off in the west in any significant way, western commentators have been quick to slam those involved in the fad for promoting unrealistic body expectations.

The furore over the A4 challenge is extremely reminiscent of last year's minor brouhaha over the "belly button challenge" - another fad spawned on Weibo, unimprovably described by People Daily as "reaching your belly button from behind to show your good figure."



For your good male health, mandatory WB pictures to go along with it

A4 challenge