Link and correction to my previous post on why Playboy made their decision:
http://www.nytimes.com/2015/10/13/busine...ayboy.html
The latest redesign, 62 years later, is more pragmatic. The magazine had already made some content safe for work, Mr. Flanders said, in order to be allowed on social media platforms like Facebook, Instagram and Twitter, vital sources of web traffic.
In August of last year, its website dispensed with nudity. As a result, Playboy executives said, the average age of its reader dropped from 47 to just over 30, and its web traffic jumped to about 16 million from about four million unique users per month.
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Clearly this has worked as an on line strategy (400% increase 4M to 16M+ unique viewers) and so they are milking the old cash cow for new needed virtual revenues now that hard copy circulation is diminishing.
Perhaps they could start a Playboys productions dept of 50 Shades of Mommy sex movies and sell out to Disney for billions as Hef's curtain call and legacy.
http://www.nytimes.com/2015/10/13/busine...ayboy.html
The latest redesign, 62 years later, is more pragmatic. The magazine had already made some content safe for work, Mr. Flanders said, in order to be allowed on social media platforms like Facebook, Instagram and Twitter, vital sources of web traffic.
In August of last year, its website dispensed with nudity. As a result, Playboy executives said, the average age of its reader dropped from 47 to just over 30, and its web traffic jumped to about 16 million from about four million unique users per month.
###
Clearly this has worked as an on line strategy (400% increase 4M to 16M+ unique viewers) and so they are milking the old cash cow for new needed virtual revenues now that hard copy circulation is diminishing.
Perhaps they could start a Playboys productions dept of 50 Shades of Mommy sex movies and sell out to Disney for billions as Hef's curtain call and legacy.