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Jess Greenberg: Youtube stardom and a good case study
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Jess Greenberg: Youtube stardom and a good case study

First things first, I'm not hating. WB WB WB. I respect a good hustle, and I think looking at how and why she is so popular is a good way to understand how to do well on youtube. She is a good case study, as she has deleted none of her old posts, and you can go back 4 years and see her as a 17 year old girl all excited about reaching 1000 subscribers.
She has almost 800k youtube subscribers and 500K facebook likes. Just off ad revenue, she has to have cleared 100K. How did she get there? By itself, her voice rates maybe a 6.5/10, her guitar playing a 6/10, and the combo of the two, since singing and playing is hard, is maybe a 7.5/10. There are thousands of equal or greater talent. But her boobies are the key. A little bit too big and porn star like for my tastes, but no one is perfect. Overall, I would say she is a solid 8 in looks. So, you take the combo score of 7.5/10 on talent and add in an 8/10 in looks, and you get a trifecta score of 9/10 and youtube stardom.
Now, one of the interesting things I noticed from her facebook was the following, on Sep 12th she posted a Whole Lotta Love - Led Zeppelin (cover) youtube on her facebook with a length of 3:53 and got 4,900 likes and 905 shares.
Then, on Oct. 13th she posted a 23 second clip of her solo from the same cover, and she got 9,700 likes and 2,330 shares.
I thought this was very interesting. If I were to do a youtube channel, I would make sure none of the videos were longer than 2 minutes, and that most were 30-60 seconds. That's what people want, they have very very short attention spans.


Best tits video:





Best guitar playing:




"Me llaman el desaparecido
Que cuando llega ya se ha ido
Volando vengo, volando voy
Deprisa deprisa a rumbo perdido"
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