The price of the stock already reflects expectations about the iPhone 6.
If you are confident that Apple will do better than expected, and that people will be pleasantly surprised, buy the stock.
If you are confident that the expectations will not be met, and that people will be disappointed, sell the stock short.
If you are confident that Apple will do better than expected, and that people will be pleasantly surprised, buy the stock.
If you are confident that the expectations will not be met, and that people will be disappointed, sell the stock short.