BK is known for troll marketing. They are not a iconic, imbedded, and basically automatic brand like McDees. They will never get to that level so they troll with stuff like this to get huge waves of free press and attention and it never fails for them. There marketing team is one of the better ones with food along with DQ/Dairy Queen, and Carls Jr. BK will take any high level trend and work it into a marketing gambit. When bacon was the cool thing to eat BK trolled and made a bacon milkshake and got a shit ton of free press. They likely ran focus group tests and seen that fat jezebel types would run at this whopper, buy 8 of them, eat the burgers and the wrappers, and then blog about it and give BK more press. It's just another chapter of then the economy and cooperate class pandering full sale to women. But, this isn't about the gays, they are simply being used as pawns to project a certain styling and ideal that appeals to women's emotional complexes, and thus, make them spend more money. It's the new green washing and for massive pit corps like BK whom can't even fake being green because of three business models this is just a way easier step.
10/10 troll job.
10/10 troll job.