[Roosh]

Cupcakes are not doing so well, at least for one of the bigger cupcake chains. It looks like there is a push to get you into crossaint-donuts, dubbed cronuts or crumbnuts.

Quote:

“I don’t know that cupcakes by themselves are a big enough classification to run a substantial business on,” he admits. “We’re modifying and retuning our objectives from opening stores to a franchise model, looking at product extensions, and licensing—extending our brand through great products being sold at terrific retailers.”

http://www.businessweek.com/articles/201...he-grocery