Quote: (02-06-2014 06:09 AM)cardguy Wrote:
And when you throw all of this together - you get the strange situation that people wish they had a more deadly cancer than one which actually kills fewer people. Since - the pancreatic cancers which never cause any problems and are never found - give the illusion that pancreatic cancer is more deadly than breast cancer.
Cardguy, I don't really see how that's relevant to the ad campaign (correct me if I'm wrong).
The ad claims the survival rate for those who are diagnosed with pancreatic cancer is just 3%. So for those people, it doesn't matter that there may exist a much more benign form of pancreatic cancer. They are already in the group with the 3% survival chance, and so they say "I wish I had breast cancer instead", which has an 85% survival rate upon diagnosis.
It's not an 'a-priori' statement. It's after the fact. "GIVEN THAT you have been DIAGNOSED with a cancer..."