Quote: (01-27-2014 06:48 AM)AntiTrace Wrote:
easiest way to get feedback on an idea is to execute a test on it.
throw a few ads around offering what you plan on offering, get any bites? It low cost and will give you actual results instead of theories.
yeah this is spot on.
Test for commercial intent on a small scale with some ads.
Your best avenue for this is "custom audience" fb ads in my opinion because of the hyper targetting it allows for.
For example I'm a member of a bunch of internet marketing facebook groups ranging from Media buying to PPC. People are in these groups to share ideas, new products/resources, network/JV etc
It wouldn't be hard to find similar groups who are just focused on SEO.
here's one for example - https://www.facebook.com/groups/seofbgroup/
I'm not saying spam these groups...advertise to them.
You can do this by building "custom audiences" within facebook ads manager targetting all the people in these SEO groups.
"Custom audiences allow advertisers to target their Sponsored Story or ad to a specific set of users. Audiences can be defined by either user email address, Facebook UIDs, user phone numbers, app user IDs, or Apple's IDFA"
Check out tools like http://www.socialleadfreak.com/ to build these audiences.
I do this all the time to test new markets before going into them....also as a tool to see what marketing angles, headlines, copy, images etc get the best response within a target market.