Pre-Suasion by Rovert Cialdini.
This is the guy who wrote the landmark Influence. Read that one first but this one is very good too. Guy is a professor of psychology or advertising or something similar. He is an academic but writes in a friendly, Freakonomics style.
Not a game guide per se but has a lot of insights that can be adapted to game.
This is the guy who wrote the landmark Influence. Read that one first but this one is very good too. Guy is a professor of psychology or advertising or something similar. He is an academic but writes in a friendly, Freakonomics style.
Not a game guide per se but has a lot of insights that can be adapted to game.