Honestly, Phat Farm was conceived as kind of a "Preppy-Hood" hybrid. Yeah, it was jeans and polos, but not gaudy. Some of the other urban wear that was out there is ridiculous, with the colors and huge prints and lettering, etc., but Phat Farm had more class, less street. He incorporated things like varsity sweaters, sweater-vests, etc.
"The best kind of pride is that which compels a man to do his best when no one is watching."