The first collection of knowledge about game and gender/social dynamics that I was exposed to was this site that was passed around between the boys in high school.
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The ladder theory is a funny, scientific explanation of how men and women
are attracted to each other. It also covers such topics as why women
sometimes just want to be friends but men always want sex. It is based upon
many years of sociological field testing, and was first conceptualized in
1994 in Exeter, CA by Dallas Lynn with acknowledgements to Jared Whitson for
his role in formalizing the theory.