[Acute Angle]

Personally speaking, money is not enough to attract me to such a project. The idea of a tribe is great. But I think people of intelligence are mainly attracted to projects that will expand their ability to perceive, interpret and act upon the world. The carrot is increased personal agency in fields that are meaningful to them. Don't forget about ideals, either - many good people want to make the world "a better place", even though that may be a naive viewpoint.