[speakeasy]

It's a manifestation of the celebrity culture. Everyone wants to be mini-celebrity with a bunch of fans following their every mundane moment in life like TMZ. They all want to feel important like they matter to a bunch of people who barely know them. "OMG, I need my morning Starbucks!" Check back 10 minutes later and 15 "likes". Some mediocre 6 posts a cellphone photo and the "oh, you're so beautiful" cascade rolls in. It's sickening.