VIDEO: http://gawker.com/5937205/prankster-pret...-celebrity
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Brett Cohen made himself look like a somebody by hiring photographers, bodyguards, and an entourage to follow him around Times Square and make him look famous.
They didn't even have to make up a fake story. As the crew walked over to Times Square, the crowds around Brett grew on each consecutive block. Very few people even questioned who he was, where he was from, or what he does. Brett took pictures with nearly 300 people before the stunt ended.