Quote: (10-18-2014 01:08 PM)kbell Wrote:
Cars ad for instance almost never tell the straight up cost, but will tell you the monthly cost. I think they may be shying away from even telling you the monthly cost. Kia ads just have dancing hamsters now. WTF does that have to do with the car?
Many times, car ads advertise price and lease rates during season promotions. "Starting at" pricing usually appears on new model introduction, a la the Mercedes CLA making a big deal about its $199/mo lease and $29,995 MSRP (which is embarassing, by the way).
As far as the Kia hamster ads, its goofy as all hell, but its not hurting - Soul sales are through the freakin' roof. Its also a solid product.
Chrysler Group ads right now are the best to me. Sadly, the company is no longer American as the sports portend, but the message is a solid one that would have more credibility coming from Ford or GM.