Perhaps it's how low the bar has been set for social media, in that it is a constant competition for attention. But at least this has a positive spirit and is for a good cause.
In other words, for a lot of these people it certainly is narcissistic self indulgence, but at least the purpose is a good one.
In other words, for a lot of these people it certainly is narcissistic self indulgence, but at least the purpose is a good one.