Plastic all the way. It was a tip given to me by a mentor. They may cost me 50p each, but retention rate is far higher.
When a customer pulls a paper card out of their pocket, it's already dog-eared and looks like it should be in the bin.
With plastic, it just looks too good to throw away. It's the same size and feel as a credit card.
When a customer pulls a paper card out of their pocket, it's already dog-eared and looks like it should be in the bin.
With plastic, it just looks too good to throw away. It's the same size and feel as a credit card.
They who would give up essential Liberty, to purchase a little temporary Safety, deserve neither Liberty nor Safety- Benjamin Franklin, as if you didn't know...