[Roosh]

Vice's co-founder Shane Smith got bit by the "let's go big" bug. He wasn't content with keeping Vice small and focused, so he made moves to make it more of a traditional news outlet. The recent deal with Fox (http://adage.com/article/the-media-guy/f...ar/243726/ ) confirms this. Now they need as many eyeballs as possible, so you will see articles that could be easily confused for a Gawker or Jezebel piece:

http://www.vice.com/en_uk/read/24-signs-...ight-think
http://www.vice.com/en_ca/read/a-city-do...ure-stupid