Yeah the point of the ad is to make people associate positive emotions with the "Dove" brand so that when they inevitably decide to purchase some some sort of personal care product, they will choose Dove over their competitors. Because Dove understands.
And in case you think the ad was only for women-- Dove now has a prominent line of products for men I noticed in the drugstore the other day. Funny how I never noticed them before the Beauty Sketches ad.
And in case you think the ad was only for women-- Dove now has a prominent line of products for men I noticed in the drugstore the other day. Funny how I never noticed them before the Beauty Sketches ad.