She's actually a size 2 (2/10 WNB).
As much as I hate it, it's good marketing. I'm not buying oversized swimwear. But there is a large and growing market of fatties that businesses are hungry for. They're hoping that this hefty portion of society will notice when their ads use a chubby model and that this showing of solidarity will induce the masses to direct the part of their discretionary spending that isn't spent on healthy foods like whole wheat turkey sandwiches or carrot cake with lowfat icing toward their products.
As much as I hate it, it's good marketing. I'm not buying oversized swimwear. But there is a large and growing market of fatties that businesses are hungry for. They're hoping that this hefty portion of society will notice when their ads use a chubby model and that this showing of solidarity will induce the masses to direct the part of their discretionary spending that isn't spent on healthy foods like whole wheat turkey sandwiches or carrot cake with lowfat icing toward their products.