All right, the guy with the jeep is the boss who leases this stretch of beach from the government (this is how it works in Bulgaria).
Then he makes money by erecting beach bars and ice cream stands from plywood, and by renting umbrellas and beach chairs. He is responsible to keep the beach clean, provide security, lifeguards, etc.
He was yelling to his employees for goofing around on facebook instead of working making money for him.
The humor here is in showing him as the stereotypical dumb local conguy/mobster who does not even know what facebook or internet is, but is able to make money because of having connections, bribing officials, and operating in the grey economy.
Then he makes money by erecting beach bars and ice cream stands from plywood, and by renting umbrellas and beach chairs. He is responsible to keep the beach clean, provide security, lifeguards, etc.
He was yelling to his employees for goofing around on facebook instead of working making money for him.
The humor here is in showing him as the stereotypical dumb local conguy/mobster who does not even know what facebook or internet is, but is able to make money because of having connections, bribing officials, and operating in the grey economy.