Commercial brands in the new right need a high level of stability and predictability to operate, especially after power aims are reached. They are therefore incompatible with a chaotic general movement that can be extreme and agitate for revolution. This is why the brands in the new right don't want things to get too extreme. It makes sense commercially, but the cost is they lose the edgelord respect of being a part of the movement they had catered to. You will then get cycles of disavowals, infighting, and purges.
If you look at how individual commercial brands succeed, they usually establish their own island independent of any movement (e.g. Anthony Robbins), or else they will be constantly at whim of the mob and fleeting trends which is not good for business.
If you look at how individual commercial brands succeed, they usually establish their own island independent of any movement (e.g. Anthony Robbins), or else they will be constantly at whim of the mob and fleeting trends which is not good for business.
Roosh
http://www.rooshv.com