Agreed.
Dean does something like that.
What I've noticed is that his blog posts are heavy with info and usually very actionable. But he tends to get right down to it. Whereas the emails are actually pitching the benefits of reading the blog post, with very little of the info that is in the post.
They are teasers, but they tell you how and why you'll benefit from reading them instead of just being coy.
Dean does something like that.
What I've noticed is that his blog posts are heavy with info and usually very actionable. But he tends to get right down to it. Whereas the emails are actually pitching the benefits of reading the blog post, with very little of the info that is in the post.
They are teasers, but they tell you how and why you'll benefit from reading them instead of just being coy.