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Zara refuses USA expansion; cites Americans being too fat
11-12-2012, 05:33 AM
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Zara refuses USA expansion; cites Americans being too fat
11-12-2012, 05:54 AM
Zara in Australia is shitty and overpriced. Nothing on the ones in Europe.
Only a matter of time before they sell out and open a Plus Sized Zara - for the 'curvy' woman
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Zara refuses USA expansion; cites Americans being too fat
11-12-2012, 06:13 AM
Although, when I was in Australia, my opinion was that the obesity epidemic was well on its way there - perhaps not as much as in USA, but still having disturbing proportions, and definitely more than in Europe. What do you think?
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Zara refuses USA expansion; cites Americans being too fat
11-12-2012, 06:31 AM
Quote: (11-12-2012 06:24 AM)Tengen Wrote:
Quote: (11-12-2012 06:13 AM)Handsome Creepy Eel Wrote:
Although, when I was in Australia, my opinion was that the obesity epidemic was well on its way there - perhaps not as much as in USA, but still having disturbing proportions, and definitely more than in Europe. What do you think?
I've always said that Australia was just an America-in-training. We're probably 5-10 years right behind you guys.
Absolutely. Australia is now officially one of the fattest nations in the developed world.
http://www.modi.monash.edu.au/obesity-fa...australia/
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Zara refuses USA expansion; cites Americans being too fat
11-12-2012, 10:41 AM
I did a lot of clothes shopping while I wad in the US recently due to the advantageous exchange rate.
I noticed how Burberry and Zegna had size tags that said "EU: M US: L".
Is this new labelling? Never seen it so overtly before.
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Zara refuses USA expansion; cites Americans being too fat
11-12-2012, 11:38 AM
I guess Zara have standards to uphold. Don't want out of shape people reducing their brand value. But it's difficult to imagine how any fashion retailer can get really large (ha), globally, without catering to the plus sized demographic.
I can relate to this article because I'm a skinny dude who, to be honest, really should be lifting more weights or something. Zara is one of very few retailers in North America I can find something that fits well. Mexx is another, and sometimes H+M, but that just emphasises the point since these are all European companies.
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Zara refuses USA expansion; cites Americans being too fat
11-12-2012, 12:07 PM
Quote: (11-12-2012 11:32 AM)basilransom Wrote:
Did you type that wrong? If a garment is M in Europe and L in the US, that implies that the Europeans are fatter and the Americans smaller.
There are also more men who lift here.
What annoys me is how hard it is to find shirts with a trim waist. My waist is fairly average, about 33", yet even slim fit shirts are baggy at the waist. It's like every clothesmaker is trying to fit 90% of the market, which includes lots of fatties.
Yeah exactly, it makes me rage to no end. I would say my waist is slightly larger than yours but still it's impossible to find shirts that fit properly. Same with jackets. Everything you buy in America has room for a pot belly in it.
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Zara refuses USA expansion; cites Americans being too fat
11-12-2012, 01:09 PM
It's actually refreshing to see a business think twice about expansion just for the sake of it. So many chains in any number of industries are anxious to put a store on every corner, and they end up struggling. More stores doesn't necessarily mean larger profits. Good for Zara. They're thinking strategically by paying attention to areas that have consumers that actually like the clothes, and higher-end designers often refuse to "go big" with their designs. They don't necessarily want to be all things for all people.
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Zara refuses USA expansion; cites Americans being too fat
11-12-2012, 01:13 PM
Quote: (11-12-2012 12:13 PM)basilransom Wrote:
Quote: (11-12-2012 12:07 PM)Hades Wrote:
Yeah exactly, it makes me rage to no end. I would say my waist is slightly larger than yours but still it's impossible to find shirts that fit properly. Same with jackets. Everything you buy in America has room for a pot belly in it.
I just wonder why... do the economics not work? Instead of trying to get 1% of 90% of the market (i.e. selling a shirt that fits fatties), try to get 10%+ of the market by catering to the thinnest 25%.
Also, most American men wear clothing a size too large. So even if there were skinny fit shirts that fit them well, American men would think they were too tight and reject them.
PS, anyone got tips on good deep v-necks? I looked around, Gap, American Apparel, Express and Urban Outfitters have them. I have one from Gap, it's pretty nice, but loose in the waist. The Express ones look pretty good, have a little stretch and spandex in them.
American designers tend to cut everything bigger, and several years ago there was a trend towards baggier clothes. Men started going more for the untucked shirt, so you have to really look for a shirt that is fitted all the way down. In the last few years designers started leaning back towards more fitted cuts in suits, but it's hard to find the shirts off the rack. I have some Paul Fredrick shirts (Trim Fit), that hug the body pretty well.
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Zara refuses USA expansion; cites Americans being too fat
11-12-2012, 02:01 PM
@vicious and Basilransom- I think American men just tend to be bigger. I shopped heavy at a Zara in K*wait last year, and the large shirts were just too small. I was cut and pushing a 44R blazer from hitting the gym. I was in no way monsterous by any stretch of the imagination, but their Euro cuts were just too small.
I still bought to floral shirts, and my coworkers called me a fag from wearing granny clothes. Later they recanted from jealously, and admitted they couldn't have pulled off wearing them. Zara has some ugly shit, but on a rare occasion I can buy something there that goes in the rockstar closet.
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Zara refuses USA expansion; cites Americans being too fat
11-12-2012, 07:32 PM
[/quote]
I don't have any Express v-necks, but I have a few of their button-ups and they're one of the rare brands that are generally cut for guys that are in shape. They'll even make a skinnier guy look slightly more muscular because of the cut.
[/quote]
I strongly agree with you on Express. Other brands like Calvin Klein and Perry Ellis seem to be cut for fat guys, sometimes even if the clothes say "slim fit." I used to wear Express clothes almost exclusively until about five years ago. I stopped buying and wearing their clothes, because I thought they were becoming very dated, that they continued to make clothes from the 90's or the early 2000's. The best Express store I have ever seen was the one located in or around Brentwood, not too far from Beverly Hills. It is or was located in the same complex as Bloomingdale's. I'm not sure if it is still there. Another brand which actually fits an in shape guy better than Express is Takumi. It is a Japanese company which makes really nice stuff. Their clothes are not very easy to find, at least in the United States.
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Zara refuses USA expansion; cites Americans being too fat
11-12-2012, 10:17 PM
I got a couple of plain white shirts from Express many years ago, and still have one of them. They were made of that cotton/spandex blend, so the shirts had just a little stretch in them. They fit great. They weren't form-fitting, but not baggy either. I don't know if they even carry the shirt anymore though.
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Zara refuses USA expansion; cites Americans being too fat
11-13-2012, 05:20 PM
It's funny how there are big and tall stores serving morbidly obese and pituitary impaired people but there aren't slim and in shape stores - despite the fact that so many young men in America today are athletic or muscular.
Banana Republic's v-necks are pretty decent in terms of waist length compared to ones from American Apparel or the Gap.