Quote: (12-09-2017 09:11 PM)Teep Wrote:
Quote: (12-09-2017 08:23 PM)TooFineAPoint Wrote:
Quote: (12-07-2017 11:51 AM)Teep Wrote:
Hey awesome thread! I actually joined because of it...
WeekendCasanova: How are you going about targeting business owners with your social media advertising biz? This seems immensely difficult to do with Facebook ads. I tried a campaign targeted towards 'page admins' and 'small business owners' but there's a lot of people on FB who have business pages that aren't actually in business. I ended up with a lot of "cat ladies" liking my ads lol.
I could see it working if you target by education credentials (ie..dentists), but if you wanted to say target owners of a small manufacturing business (or even something like a cleaning business)...how would you go about that?
I ran into the same issue with auto shop owners.
Some categories on Facebook are very specific and others are woefully vague (or do not attract the certain demographic that accurately completes their profile).
Yea, I found Facebook's "behavioral" targeting to be questionable. A lot of the so called business owners that my liked my ads were 'CEO of nunyabizness' and shit like that.
The interest targeting is even worse. Everybody likes everything on facebook, even things they're not remotely interested in. Facebook has actually gotten into trouble with their ads metrics, and fluffing the numbers.
Anyway, there's a lot of hype with FB ads. I think they have some utility for B2C companies, especially re-targeting. But I'd really like to see some proof of a successful B2B campaign. I've been in online marketing circles for a long while now, and I haven't seen anyone who's cracked the code.
This is ridiculous.
I personally know 3-4 people making 6-figures a month online using the exact same business model I am.
There's no 'code' to be cracked. It's called in-depth research, direct-response copywriting, mixed in with organic outreach to decipher what offer your ideal client will respond to.
Steps:
1. Organic outreach to owners in your niche via email (ask them their biggest pain is).
2. Craft offer for that pain
3. Research FB targeting using audience insights, and infocan/us.
4. Let it rip!
Ryan,